Standard Process
Standard Process is a family-owned company that has been manufacturing whole-food-based nutritional supplements and grains since 1929. Based in Palmyra, Wisconsin, the company is known for its commitment to high-quality, whole food-based nutrition. They go to great lengths to ensure the quality of their products, from cultivating nutrient-dense soil on their certified organic farm to carefully formulating new offerings. It's been an incredible experience learning about their rich history, speaking with experts and farmers, and bringing their mission to life through engaging content, including videos, photos, illustrations, animations, and graphics.
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Credits
Creative Direction: Tony Seaman, Carrie Chapko
Art Direction & Design: Carrie Chapko
Illustration & Animation: Carrie Chapko
Photography: Steve Scholler
Social Media: Elizabeth Koeppler
Account Service: Jennifer Thomas
Agency: Zizzo Group
Social Media Strategy & Execution
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Developed and executed organic and paid social media campaigns across Facebook, X, Instagram, and YouTube (combined following of 292K).
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Created and scheduled engaging content, aligned with brand voice, including copywriting and visual planning.​
Content Creation & Project Management
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Managed photo shoots, coordinated creative assets, and ensured brand consistency across platforms.
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Interviewed farmers to produce authentic content and stories.​
Analytics & Reporting
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Monitored campaign performance, analyzed data, and presented actionable insights to leadership.
